AKARI — Software that still has a conscience

Software that works
for you, not against you.

AKARI builds companies in industries that have forgotten who they're supposed to serve. Each one a direct answer to a market that stopped putting people first.

Follow our work About AKARI →
What we believe

Less, but better.

We build a small number of companies — each one doing one thing well, in a market where the incumbents got greedy. No bloat, no lock-in, no extracting from the people who trust us.

Our principles →
Building in the open

Follow the work.

We share our thinking as we go — product decisions, design tradeoffs, the stuff most companies keep behind closed doors. Follow along if that sounds interesting.

Read our updates →

Principles we don't compromise on.

01

Simplify relentlessly

Every feature, every screen, every word — if it doesn't need to be there, it isn't.

02

Your data is yours

We don't mine it, sell it, or hold it hostage. Full stop.

03

Honest by default

No dark patterns, no gotcha pricing, no manipulative UX. What you see is what you get.

04

Move forward, not sideways

We ship things that make a real difference — not features that pad a changelog.

05

Earn it

Trust, loyalty, money — all earned. Nothing assumed, nothing extracted.

06

Protect the customer

When in doubt, we default to protecting the person on the other side of the transaction.

Follow what we're building.

We write about business, industries worth disrupting, and the thinking behind AKARI. No noise — just updates worth reading when we have something worth saying.